Ford and Electronic Arts (EA) have announced that a 2011 Fiesta will make a virtual appearance in "The Sims 3." Players can choose their Fiesta's color and whether it appears as a hatchback or sedan. The car is free to download on the Sims website as part of the "Urban Streetscape" package, which also includes: Fiesta urban style graffiti, a "Never Get Lost Again" street sign, a "Maid o' Meter" parking space with meter, a "Hot stuff crossing" sign and "Street Struttin'" streetlight sign.
This isn't the first time that a Ford vehicle has made an appearance in a non-racing video game. Ford says that the Ford Edge, Mustang, Escape Hybrid, Focus and Fusion were downloaded more than 8 million times in "The Sims 2." More recently, the 2010 Lincoln MKT made a cameo appearance in "Alan Wake" for the Xbox 360. This extra publicity may potentially translate to more sales for Ford. According to an internal EA study, 28 percent of Sims players drive Ford vehicles in real life.
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