Videos: Chevrolet releases new "Duramax & Allison" ad campaign to promote Silverado HD

Filed under: Truck, Marketing/Advertising, Videos, Work, Chevrolet, GM, GMC, Humor, Diesel
Max and Al see eye-to-eye - Click above to watch the videos after the break

General Motors' advertising department has seen quite a shakeup over the past year. GM chief marketing officer Joel Ewanick may have hand-picked San Francisco-based Goodby, Silverstein and Partners as his ad agency of choice, but the good ol' boys from Campbell-Ewald still have some tricks up their sleeves for Chevy Trucks.

The world may not completely understand how and why Chevy runs deep (to be fair, we're going to give it some time...), but nobody is going to miss the hidden meaning of GM's new "Max and Al" campaign, which features the recognizable faces of Patrick Warburton (Seinfeld, Rules of Engagement) as Max, and Craig Robinson (The Office, Last Comic Standing, Hot Tub Time Machine) as Al.

What hidden meaning, you ask? You'll see it clearly when you watch the videos, naturally, but basically what we have here is a message that GM's Duramax diesel V8 engine and Allison transmission is a time-tested and proven combination that is the thinking man's obvious choice in a segment that also includes Ford's Power Stroke and Ram's Cummins series.

There's a website (www.maxandal.com), a series of videos (which you can find after the break along with the press release) an upcoming online game and even a downloadable app that's said to be coming soon to the iPhone App Store. Oh, and what modern-day marketing campaign would be complete without a FaceBook page and a Twitter account? Not this one, that's for sure.

Check out all the facets of this far-reaching HD pickup advertising campaign and let us know what you think of it. Us? Well, let's just say Chevy's got our stamp of approval so far on this one.

[Source: General Motors]Continue reading Videos: Chevrolet releases new "Duramax & Allison" ad campaign to promote Silverado HDVideos: Chevrolet releases new "Duramax & Allison" ad campaign to promote Silverado HD originally appeared on Autoblog on Fri, 05 Nov 2010 14:58:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments



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